Job Purpose

To lead the collection, analysis, and dissemination of market, competitor, and consumer insights to support marketing strategies, brand positioning, and campaign effectiveness within the FMCG sector.

 Key Responsibilities:

• Conduct qualitative and quantitative research on consumer behavior, product demand, and brand perception.
• Monitor market trends, media performance, and emerging opportunities relevant to FMCG brands.
• Track and analyze competitor marketing activities, pricing, product launches, and promotional strategies.
• Deliver regular competitor benchmarking reports and strategic insights to the marketing team.
• Collaborate with brand and digital marketing teams to provide market intelligence that informs campaign planning.
• Analyze customer segments and campaign performance to recommend data-driven marketing strategies.
• Develop insightful dashboards, reports, and executive summaries using tools like Excel, PowerPoint, or BI tools.
• Present key findings to cross-functional teams and contribute to strategic marketing meetings.

Key Requirement:

• Bachelor’s degree in marketing, Business, Economics, or related field
• Minimum 5 years of experience in Market Research or Marketing Intelligence in FMCG sector
• Proficiency in English.
• Strong analytical and research skills
• Advanced MS Excel & PowerPoint; experience with data tools like Power BI or Tableau is a plus
• Knowledge of the FMCG industry and consumer marketing trends.