{"id":18210,"date":"2025-06-14T09:29:20","date_gmt":"2025-06-14T09:29:20","guid":{"rendered":"https:\/\/www.chochoindustry.com\/?post_type=jobpost&#038;p=18210"},"modified":"2025-06-14T09:30:28","modified_gmt":"2025-06-14T09:30:28","slug":"market-intelligence-manager-marketing-male-female-1-post","status":"publish","type":"jobpost","link":"https:\/\/www.chochoindustry.com\/en\/jobs\/market-intelligence-manager-marketing-male-female-1-post\/","title":{"rendered":"Market Intelligence Manager (Marketing)      Male\/Female (1) Post"},"content":{"rendered":"<p><strong>Job Purpose<\/strong><\/p>\n<p>To lead the collection, analysis, and dissemination of market, competitor, and consumer insights to support marketing strategies, brand positioning, and campaign effectiveness within the FMCG sector.<\/p>\n<p><strong>\u00a0Key Responsibilities:<\/strong><\/p>\n<ul>\n<li>Conduct qualitative and quantitative research on consumer behavior, product demand, and brand perception.<\/li>\n<li>Monitor market trends, media performance, and emerging opportunities relevant to FMCG brands.<\/li>\n<li>Track and analyze competitor marketing activities, pricing, product launches, and promotional strategies.<\/li>\n<li>Deliver regular competitor benchmarking reports and strategic insights to the marketing team.<\/li>\n<li>Collaborate with brand and digital marketing teams to provide market intelligence that informs campaign planning.<\/li>\n<li>Analyze customer segments and campaign performance to recommend data-driven marketing strategies.<\/li>\n<li>Develop insightful dashboards, reports, and executive summaries using tools like Excel, PowerPoint, or BI tools.<\/li>\n<li>Present key findings to cross-functional teams and contribute to strategic marketing meetings.<\/li>\n<\/ul>\n<p><strong>Key Requirement:<\/strong><\/p>\n<ul>\n<li>Bachelor\u2019s degree in marketing, Business, Economics, or related field<\/li>\n<li>Minimum 5 years of experience in Market Research or Marketing Intelligence in FMCG sector<\/li>\n<li>Proficiency in English.<\/li>\n<li>Strong analytical and research skills<\/li>\n<li>Advanced MS Excel &amp; PowerPoint; experience with data tools like Power BI or Tableau is a plus<\/li>\n<li>Knowledge of the FMCG industry and consumer marketing trends.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Job Purpose To lead the collection, analysis, and dissemination of market, competitor, and consumer insights to support marketing strategies, brand positioning, and campaign effectiveness within the FMCG sector. \u00a0Key Responsibilities: Conduct qualitative and quantitative research on consumer behavior, product demand, and brand perception. Monitor market trends, media performance, and emerging opportunities relevant to FMCG brands. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"menu_order":1,"comment_status":"open","ping_status":"closed","template":"","jobpost_category":[49],"jobpost_job_type":[36],"jobpost_location":[51],"_links":{"self":[{"href":"https:\/\/www.chochoindustry.com\/en\/wp-json\/wp\/v2\/jobpost\/18210"}],"collection":[{"href":"https:\/\/www.chochoindustry.com\/en\/wp-json\/wp\/v2\/jobpost"}],"about":[{"href":"https:\/\/www.chochoindustry.com\/en\/wp-json\/wp\/v2\/types\/jobpost"}],"author":[{"embeddable":true,"href":"https:\/\/www.chochoindustry.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chochoindustry.com\/en\/wp-json\/wp\/v2\/comments?post=18210"}],"wp:attachment":[{"href":"https:\/\/www.chochoindustry.com\/en\/wp-json\/wp\/v2\/media?parent=18210"}],"wp:term":[{"taxonomy":"jobpost_category","embeddable":true,"href":"https:\/\/www.chochoindustry.com\/en\/wp-json\/wp\/v2\/jobpost_category?post=18210"},{"taxonomy":"jobpost_job_type","embeddable":true,"href":"https:\/\/www.chochoindustry.com\/en\/wp-json\/wp\/v2\/jobpost_job_type?post=18210"},{"taxonomy":"jobpost_location","embeddable":true,"href":"https:\/\/www.chochoindustry.com\/en\/wp-json\/wp\/v2\/jobpost_location?post=18210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}